The Main Steps

Luciano Tinelli's great adventure sprang up in 1966, where the capital of italian jewelry is: Valenza.

Tinelliís creativeness and competence model from the first collections mixturing fascinating new ideas to an handcraft jewelry tradition well alive; in few years the name Tinelli sounds familiar by the most famous international jewelry firms.

Ever since, the interaction with different cultures gives a further impulse to the creation of unique jewelry masterpieces, such as "Art Nouveau", Zodiacs and Neoclassical collections, which success is still endless.

In 1990, the horology field passion drives Luciano Tinelli to show off his first watch; itís the first step of a journey around the world of time, toward the goal of merging high jewelry and precision watch-making, a meeting point as inexplored as ambitious.

On February 2nd 1993, at the "Gallery of Design and Innovation" contest organized in New York by the JA, an american board composed by leaders in the field of retailing and design, granted the " Best in show" prize to the Tinelliís watch running in the competition.

Around six months later, at the "Window Unit Display" held again at the JA show in New York, Tinelli was awarded for the harmonious window displaying three watches of his astonishing collection.

On August 1st 2001, came back another victory for Tinelliís watches; the American Watch Guild review organized in New York, during the JA show, a "Concours díElegance", and Tinelli won the "Wallach Award" for the most exciting design.

These victories has enhanced Tinelliís international prestige as well as that of his creations: elegant shapes highlighting gold and enamels, imbued with wonderful precious and semiprecious stones; a pleasure to glance at, but wearing feeling is pretty different.